Study Type: Online Shopping Behaviour for Fashion, Home and Electronics Category – Full Service – Quarterly Tracker
Geography: India
Sample Size: 1500 (500 each category)
Target Group: Online representative Male/Female aged 18-45 years old , SEC A and B (70:30) along with their occupation level
Regions: Metros , tier 1 and tier 2 cities
The primary objective of this study is to understand the online buying behaviour of consumers in India for different categories.
Also, to understand the factors influencing the buying behaviour such as, ease of Internet availability and usage, detailed product info, online shopping, saves time and money, mode of payment, security, Relevance of company name and brand identity, cost and speed of delivery etc.
Focussing the objective of the present study, an online survey was conducted with the help of a structured questionnaire to collect buying behaviour data , demographic profile of the respondents. In addition to this, various questions related to the experience of internet usage, the purpose of using Internet, types of products purchased online, factors affecting consumer behaviour while online shopping etc. were asked from the respondents
N 1500 were collected.
We needed to ensure a good spread of people across hence maintained hard quotas each city.
Performed Analysis in the form of tabulations basis analysis plan and delivered it to client.
It was a crunch timeline and we had to work around all the tasks within 25 days of study commission.
While data cleaning we had to remove some of the bad respondents records and replace those with new. It was a challenge having such time constraints
We delivered 1520 respondents data to client.
We performed analysis and delivered the tabulations.
This is a quarterly track hence client needed comparison tables on wave on wave basis.
We also worked on KPI sheet with significance testing done on wave 1 and wave 2 data and shared the results with client.
