Study Type: Fashion Brand Track-Full Service
Geography: India
Sample Size: 800 per month
Target Group: Online representative Male/Female aged 21-40 years old, SEC A and B (70:30)
Regions: Bangalore, NCR (Delhi, Gurgaon, Noida, Faridabad or Ghaziabad), Mumbai, Kolkata, Hyderabad, Lucknow, Ernakulum, Ahmedabad
LOI – 20 minutes
This study was conducted for India’s largest e-commerce store for fashion and lifestyle products.
Client had tied up with over 500 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Jealous 21, Biba, Fabindia, US Polo etc.
They had also introduced their premium labels and hence would needed to conduct a brand tracking/image perception study for these brands.
Questionnaire: We worked on the questionnaire with the help of our client. Added general brand tracking survey segments such as recruitment, awareness, usage, consideration and imagery along with client specific questions.
Sampling Methodology: A complete random and unbiased approach was chosen to ensure that the awareness of the premium brands shouldn’t fall drastically
We programmed a device agnostic survey to ensure that we are reaching out to respondents who use mobile/tablets to take surveys.
Banner Plan/ Top breaks were suggested by client, hence carried out analysis and report generation.
It was a crunch timeline as the client campaign was on air and we had to complete all the tasks within stipulated timelines
While data cleaning we had to remove some of the bad respondents records and replace those with new. It was a challenge having such time constraints.
We delivered 815 respondents data to client.
Achieving all of the 800 completes during festive season was a challenge. However, everything went smooth.
We performed analysis and delivered the tabulations and report.
