Study Type: Jeans Study pre- and post phase – Full Service
Geography: India
Sample Size: 450 per wave/track
Target Group: Male/Female aged 18-35 years old, SEC A only
Regions: Bangalore and Mumbai – 225 completes from each city
LOI-20 minutes
Introduction
This study was conducted to monitor the health of the brand and provide insights into the effectiveness of marketing programs implemented by our client.
We always recommend our clients to include measurements of awareness, usage, brand attitudes, perceptions, and purchase intent in brand tracking studies.
There were 2 different segment of survey conducted one for Male and another for Female version at different time period.
Approach
We worked on the questionnaire and provided the recommendation, programmed the survey for different segments having video/storyboards implemented.
Data was collected basis each segment targeting 2 different cities.
We applied weights and shared the tabulation on different top breaks and super top breaks.
Banner Plan/ Top breaks were suggested by client, hence carried out analysis and report generation.
We didn’t face any challenges as such.
Outcome
It’s a tracking survey which keeps coming to BA on bi-monthly basis.
Client is very happy with the performance of BA team assigned on this project